Kong
A Kong toy keeps your dog out of trouble.
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Out of Home Advertisements
Call 1-800-BAD-DOGS today.
Call 1-800-BAD-DOGS today.
Call 1-800-BAD-DOGS today.
Call 1-800-BAD-DOGS today.
Interactive
1-800 BAD-DOGS ‘Helpline’
To reward curious consumers who actually call the helpline on Kong ads, a pre-recorded message will play on the other end of the line:
“Thank you for calling Kong’s Bad Dogs Helpline. We are sorry to hear your furry friend is having behavioral issues. You can use code “SHELTER10” on your next order for 10% off. For product recommendations, please listen to the following options. If you have a heavy chewer, please press 1. If your dog experiences instinctual needs, please press 2. For zoomies, press 3. If you are a dog, please press 4 *woof*.”
Social Change
A portion of all sales will go towards training dogs in shelters so that “bad dogs” have a better chance at adoption. It is common for dogs to get in trouble for issues related to crate training, potty training, and chewing. This initiative will allow more dogs to keep out of trouble and therefore, keep a home.
Digital
Through paid advertising and SEO, Kong ads will appear at the top of searches that reflect doubts about keeping a delinquent dog, giving hope to discouraged pet parents and reminding them that there is a way to keep your dog out of trouble.
